/* Presell Studio — landing page
   Palette: the original Carrd cream / clay / navy, deepened. Type: Poppins + Caveat for handwritten notes. */
:root{
  --cream:#FBF7EF; --paper:#FFFFFF; --ink:#1C2433; --soft:#5E5A55; --clay:#B4614A; --clay-d:#9A4E3A;
  --blush:#F4E4DA; --sand:#EFE6D6; --sage:#4F7A65; --butter:#F3DE9A; --line:#EAE1D3; --cross:#C25B4A;
  --f-sans:"Poppins",ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif;
  --f-hand:"Caveat","Bradley Hand","Segoe Print",cursive;
  --gutter:clamp(18px,4vw,48px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;overflow-x:clip}
body{margin:0;background:var(--cream);color:var(--ink);font-family:var(--f-sans);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:clip}
img{max-width:100%;display:block}
h1,h2,h3{text-wrap:balance;margin:0;line-height:1.2}
p{margin:0}
a{color:inherit}
.in{max-width:1040px;margin:0 auto;padding-left:max(var(--gutter),env(safe-area-inset-left,0px));padding-right:max(var(--gutter),env(safe-area-inset-right,0px))}
.pad{padding-block:clamp(56px,8vw,96px);display:grid;gap:clamp(28px,4vw,40px)}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:8px 14px;border-radius:8px;z-index:100}
.skip:focus{left:8px}

.btn{display:inline-flex;align-items:center;gap:10px;background:var(--ink);color:#fff;font-weight:500;font-size:16px;
  padding:15px 28px;border-radius:99px;text-decoration:none;transition:transform .25s ease,background .25s ease,box-shadow .25s ease;box-shadow:0 12px 24px -14px rgba(28,36,51,.6)}
.btn:hover,.btn:focus-visible{background:var(--clay-d);transform:translateY(-2px)}
.btn:focus-visible{outline:2px solid var(--clay);outline-offset:3px}
.btn .arr{transition:transform .25s ease}.btn:hover .arr{transform:translateX(4px)}
.kicker{font-size:12.5px;letter-spacing:.16em;text-transform:uppercase;font-weight:600;color:var(--clay)}
.hand{font-family:var(--f-hand);color:var(--clay);font-size:23px;line-height:1}
.sec-head{display:grid;gap:12px;text-align:center;justify-items:center}
.sec-head h2{font-size:clamp(27px,3.8vw,40px);font-weight:600;letter-spacing:-.025em;max-width:22ch}
.sec-head h2 span{display:block}

/* nav */
.nav{display:flex;justify-content:space-between;align-items:center;padding-block:22px}
.logo{font-weight:600;font-size:18px;letter-spacing:-.01em;text-decoration:none}
.nav .btn{padding:10px 20px;font-size:14px}

/* hero */
.hero{text-align:center;padding-block:24px 44px;display:grid;gap:20px;justify-items:center;position:relative}
.hero h1{font-size:clamp(30px,5vw,56px);font-weight:600;letter-spacing:-.03em;line-height:1.08;max-width:17ch}
.hero h1 em{font-style:italic;font-weight:500;color:var(--clay);display:block;font-size:.6em;letter-spacing:-.01em;margin-top:.4em}
.hero .sub{font-size:clamp(16px,1.9vw,19px);color:var(--soft);max-width:46ch}
.hero .sub b{color:var(--ink);font-weight:600}
.hero .note{font-size:14px;color:var(--soft);max-width:44ch}
.blob{position:absolute;border-radius:50%;filter:blur(56px);opacity:.6;pointer-events:none;animation:drift 14s ease-in-out infinite alternate}
.blob.a{width:300px;height:300px;background:var(--blush);top:-40px;left:-90px}
.blob.b{width:260px;height:260px;background:var(--butter);top:160px;right:-100px;opacity:.35;animation-delay:-6s}
@keyframes drift{to{transform:translate(30px,24px) scale(1.08)}}
.hero>*:not(.blob){position:relative}

/* video poster (click to play) */
.vid{display:block;width:100%;aspect-ratio:16/9;border-radius:18px;overflow:hidden;position:relative;box-shadow:0 30px 60px -30px rgba(28,36,51,.45);
  border:0;padding:0;background:#000;cursor:pointer;font:inherit;color:inherit}
.vid img{width:100%;height:100%;object-fit:cover;transition:transform .6s ease}
.vid:hover img{transform:scale(1.03)}
.vid:focus-visible{outline:3px solid var(--clay);outline-offset:4px}
.vid .play{position:absolute;inset:0;margin:auto;width:76px;height:76px;border-radius:50%;background:rgba(255,255,255,.94);display:grid;place-items:center}
.vid .play::before{content:"";position:absolute;inset:-10px;border-radius:50%;border:2px solid rgba(255,255,255,.75);animation:pulse 2.4s ease-out infinite}
@keyframes pulse{from{transform:scale(.9);opacity:1}to{transform:scale(1.35);opacity:0}}
.vid .play svg{margin-left:4px}
.vid iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.hero .vid{width:min(100%,720px);margin-top:6px}

/* proof bar */
.proof{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;padding-bottom:34px}
.pcard{display:flex;gap:12px;align-items:center;background:var(--paper);border:1px solid var(--line);border-radius:99px;padding:8px 18px 8px 8px}
.pcard img{width:50px;height:50px;border-radius:50%;object-fit:cover;flex:none}
.pcard div{min-width:0;font-size:13.5px;line-height:1.35}
.pcard b{display:block;font-weight:600;font-size:14px}
.pcard span{color:var(--soft)}
@media (max-width:760px){.proof{grid-template-columns:1fr}.pcard{border-radius:18px}}

/* logos */
.trusted{border-top:1px solid var(--line);padding-block:26px;display:flex;align-items:center;gap:26px}
.trusted small{flex:none;font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--soft);font-weight:500}
.marquee{overflow:hidden;flex:1;min-width:0;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.track{display:flex;align-items:center;gap:56px;width:max-content;animation:slide 34s linear infinite}
.marquee:hover .track{animation-play-state:paused}
.track img{height:30px;width:auto;max-width:none;mix-blend-mode:multiply}
.track img.sq{height:48px}
.track img.box{height:38px;border-radius:6px;mix-blend-mode:normal}
@keyframes slide{to{transform:translateX(-50%)}}
@media (max-width:560px){.trusted{flex-direction:column;align-items:stretch;gap:14px}.trusted small{text-align:center}}

/* trouble / outcome */
.cols{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media (max-width:760px){.cols{grid-template-columns:1fr}}
.col{border-radius:24px;padding:clamp(24px,3vw,32px);display:grid;gap:18px;align-content:start}
.col.now{background:var(--paper);border:1px solid var(--line)}
.col.next{background:var(--ink);color:#F4EEE4}
.col h3{font-size:clamp(20px,2.3vw,24px);font-weight:600;letter-spacing:-.015em}
.col ul{list-style:none;margin:0;padding:0;display:grid;gap:13px}
.col li{display:grid;grid-template-columns:24px 1fr;gap:12px;font-size:15.5px;line-height:1.45;align-items:start}
.col.now li{color:var(--soft)}
.mk{width:24px;height:24px;border-radius:50%;display:grid;place-items:center}
.now .mk{background:#F7E3DD;color:var(--cross)}
.next .mk{background:rgba(143,196,168,.18);color:#9FD3B6}
.tl{background:var(--paper);border:1px solid var(--line);border-radius:24px;padding:24px 28px 28px;display:grid;gap:18px}
.tl .hand{justify-self:end}
.tl-row{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));position:relative}
.tl-row::before{content:"";position:absolute;left:12.5%;right:12.5%;top:9px;height:3px;border-radius:3px;background:linear-gradient(90deg,var(--cross),var(--clay) 40%,var(--sage))}
.st{display:grid;justify-items:center;text-align:center;gap:8px;position:relative;padding-inline:6px}
.st i{width:21px;height:21px;border-radius:50%;background:var(--paper);border:3px solid var(--clay)}
.st:first-child i{border-color:var(--cross)}
.st:last-child i{border-color:var(--sage);background:var(--sage)}
.st small{font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--clay)}
.st:last-child small{color:var(--sage)}
.st span{font-size:14px;color:var(--soft);line-height:1.4}
@media (max-width:620px){.tl .hand{justify-self:start}.tl-row{grid-template-columns:1fr;gap:18px}
  .tl-row::before{left:9px;right:auto;top:10px;bottom:10px;width:3px;height:auto;background:linear-gradient(180deg,var(--cross),var(--sage))}
  .st{grid-template-columns:21px 1fr;justify-items:start;text-align:left;column-gap:14px;padding:0;gap:2px 14px}.st i{grid-row:span 2}}

/* case studies */
.case{display:grid;grid-template-columns:250px minmax(0,1fr);gap:16px}
@media (max-width:800px){.case{grid-template-columns:1fr}}
.who{background:var(--sand);border-radius:24px;padding:28px 20px;display:grid;justify-items:center;align-content:center;gap:10px;text-align:center}
.who img{width:128px;height:128px;border-radius:50%;object-fit:cover;border:4px solid var(--paper)}
.who b{font-size:20px;font-weight:600}
.who span{font-size:13.5px;color:var(--soft)}
.story{background:var(--paper);border:1px solid var(--line);border-radius:24px;padding:clamp(20px,3vw,30px);display:grid;gap:20px;min-width:0}
.story>p{font-size:16.5px;line-height:1.55;color:var(--soft)}
.story>p b{color:var(--ink);font-weight:600}
.chart{width:100%;height:auto;display:block;overflow:visible}
.chart text{font-family:var(--f-sans)}
.chart .lbl{font-size:12.5px;font-weight:600;fill:var(--ink)}
.chart .ax{font-size:11px;fill:#9C958B}
.chart .axb{font-size:11.5px;fill:var(--ink);font-weight:500}
.chart .hw{font-family:var(--f-hand);font-size:19px;fill:var(--clay)}
.chart .hw.g{fill:var(--sage)}.chart .hw.r{fill:var(--cross)}
@media (max-width:560px){.chart .lbl{font-size:21px}.chart .ax{font-size:17px}.chart .axb{font-size:18px}.chart .hw{font-size:28px}}
.tiles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px}
@media (max-width:560px){.tiles{grid-template-columns:1fr}}
.tile{border-radius:16px;padding:18px 12px;text-align:center;display:grid;gap:2px}
.tile b{font-size:clamp(24px,2.8vw,30px);font-weight:600;letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.tile span{font-size:13px;opacity:.82}
.t1{background:var(--butter)}.t2{background:#E9A68E}.t3{background:#E6ECF2}
.mid-cta{display:flex;flex-wrap:wrap;gap:14px 20px;align-items:center;justify-content:center;text-align:center}
.faces{display:flex}
.faces img{width:40px;height:40px;border-radius:50%;object-fit:cover;border:3px solid var(--cream);margin-left:-10px}
.faces img:first-child{margin-left:0}
.mid-cta p{font-weight:500;font-size:17px}

/* testimonials */
.band{background:var(--sand)}
.vgrid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
@media (max-width:800px){.vgrid{grid-template-columns:1fr}}
.vcard{margin:0;display:grid;gap:12px}
.vcard .vid{border-radius:16px;box-shadow:0 18px 36px -24px rgba(28,36,51,.5)}
.vcard .vid .play{width:56px;height:56px}
.vcard figcaption{display:flex;gap:10px;align-items:center;font-size:13.5px;color:var(--soft);line-height:1.35}
.vcard figcaption img{width:38px;height:38px;border-radius:50%;object-fit:cover;flex:none}
.vcard figcaption b{display:block;color:var(--ink);font-weight:600;font-size:14.5px}
.qwall{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media (max-width:800px){.qwall{grid-template-columns:1fr}}
.qc{margin:0;background:var(--paper);border-radius:24px;padding:30px;display:grid;gap:18px;align-content:space-between}
.qc p{font-size:15.5px;line-height:1.65}
.qc p::before{content:"\201C";display:block;font-size:56px;line-height:.6;color:var(--clay);font-weight:600;margin-bottom:8px}
.qc footer{display:flex;gap:12px;align-items:center;font-size:13.5px;color:var(--soft)}
.qc footer img{width:50px;height:50px;border-radius:50%;object-fit:cover;flex:none}
.qc footer img.logo-av{border-radius:12px;object-fit:contain;background:#2E6FBF}
.qc footer b{display:block;color:var(--ink);font-weight:600}

/* how it works */
.how-head h2{font-size:clamp(36px,5.4vw,56px);letter-spacing:-.035em}
.how-head p{font-size:clamp(17px,2vw,21px);color:var(--soft)}
.flow{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;position:relative}
.flow::before{content:"";position:absolute;top:42px;left:12%;right:12%;border-top:2px dashed #D9CCB8}
.stage{display:grid;gap:12px;justify-items:center;text-align:center;position:relative;align-content:start}
.ic{width:84px;height:84px;border-radius:26px;background:var(--paper);border:1px solid var(--line);display:grid;place-items:center;color:var(--clay);box-shadow:0 14px 28px -20px rgba(28,36,51,.4);transition:transform .35s ease}
.stage:hover .ic{transform:translateY(-4px) rotate(-3deg)}
.stage:last-child .ic{background:var(--ink);color:#F4EEE4;border-color:var(--ink)}
.stage h3{font-size:19px;font-weight:600}
.stage p{font-size:14.5px;color:var(--soft);line-height:1.45;max-width:24ch}
@media (max-width:800px){.flow{grid-template-columns:1fr 1fr;row-gap:32px}.flow::before{display:none}}
@media (max-width:420px){.flow{grid-template-columns:1fr}}
.perks{display:grid;grid-template-columns:1fr 1fr;gap:14px;max-width:820px;margin:0 auto;width:100%}
@media (max-width:700px){.perks{grid-template-columns:1fr}}
.perk{display:flex;gap:16px;align-items:center;background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:18px 20px}
.perk .lg{width:52px;height:52px;border-radius:14px;display:grid;place-items:center;flex:none}
.perk .lg.meet{background:#E7F4F1;color:#00897B}
.perk .lg.wa{background:#E3F8EA;color:#25D366}
.perk p{font-size:15.5px;line-height:1.45}
.perk b{font-weight:600}

/* about */
.about{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(28px,5vw,56px);align-items:center}
@media (max-width:800px){.about{grid-template-columns:1fr}}
.pics{position:relative;aspect-ratio:1/1;max-width:min(100%,460px);width:100%;margin-inline:auto}
.pics img{position:absolute;object-fit:cover;border-radius:18px;box-shadow:0 24px 40px -24px rgba(28,36,51,.5)}
.pics .p1{width:56%;height:84%;left:0;top:0;transform:rotate(-3deg);object-position:center 30%}
.pics .p2{width:52%;height:70%;right:0;bottom:0;transform:rotate(3deg);border:6px solid var(--paper)}
.pics .hand{position:absolute;left:2%;bottom:2%;transform:rotate(-6deg);font-size:25px}
.about-copy{display:grid;gap:16px}
.about-copy h2{font-size:clamp(26px,3.4vw,38px);font-weight:600;letter-spacing:-.025em}
.about-copy p{font-size:16.5px;color:var(--soft)}
.about-copy p b{color:var(--ink);font-weight:600}

/* objections */
.faq{display:grid;gap:10px;max-width:820px;margin:0 auto;width:100%}
.faq details{background:var(--paper);border:1px solid var(--line);border-radius:18px;padding:0 24px}
.faq summary{list-style:none;cursor:pointer;padding:20px 0;font-weight:600;font-size:17px;display:flex;justify-content:space-between;gap:16px;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-weight:400;font-size:24px;color:var(--clay);transition:transform .3s;flex:none}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq summary:focus-visible{outline:2px solid var(--clay);outline-offset:4px;border-radius:6px}
.faq .ans{padding-bottom:22px;display:grid;gap:10px;font-size:15.5px;color:var(--soft);max-width:68ch}
.faq .ans b{color:var(--ink);font-weight:600}
.price{display:grid;grid-template-columns:1fr 1fr;gap:10px}
@media (max-width:560px){.price{grid-template-columns:1fr}}
.price div{border:1px solid var(--line);border-radius:14px;padding:16px;display:grid;gap:4px;background:var(--cream);align-content:start}
.price div:first-child{border-color:var(--clay)}
.price b{font-size:16px}

/* fit + final */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media (max-width:760px){.fit{grid-template-columns:1fr}}
.final{text-align:center;padding-block:clamp(64px,9vw,110px);display:grid;gap:18px;justify-items:center;position:relative;overflow:hidden}
.final h2{font-size:clamp(28px,4.2vw,46px);font-weight:600;letter-spacing:-.03em;max-width:20ch}
.final p{color:var(--soft);max-width:52ch;font-size:17px}
.spots{display:inline-flex;align-items:center;gap:8px;font-size:13.5px;background:var(--paper);border:1px solid var(--line);border-radius:99px;padding:6px 14px}
.spots i{width:8px;height:8px;border-radius:50%;background:var(--sage);animation:blink 2s ease-in-out infinite}
@keyframes blink{50%{opacity:.3}}
footer.site-foot{border-top:1px solid var(--line);padding-block:28px calc(28px + env(safe-area-inset-bottom,0px));font-size:13px;color:var(--soft)}
footer.site-foot .in{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

/* sticky mobile CTA */
.sticky{position:fixed;left:0;right:0;bottom:0;z-index:40;padding:12px max(16px,env(safe-area-inset-left,0px)) calc(12px + env(safe-area-inset-bottom,0px));
  background:rgba(251,247,239,.92);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);border-top:1px solid var(--line);
  transform:translateY(110%);transition:transform .35s ease;display:none}
.sticky .btn{width:100%;justify-content:center}
.sticky.show{transform:none}
@media (max-width:760px){.sticky{display:block}}

/* video modal */
dialog.player{width:min(960px,94vw);padding:0;border:0;border-radius:16px;background:#000;overflow:visible}
dialog.player::backdrop{background:rgba(20,24,32,.82);-webkit-backdrop-filter:blur(4px);backdrop-filter:blur(4px)}
dialog.player .frame{aspect-ratio:16/9;width:100%}
dialog.player iframe{width:100%;height:100%;border:0;border-radius:16px;display:block}
dialog.player .x{position:absolute;top:-46px;right:0;width:38px;height:38px;border-radius:50%;border:0;background:#fff;color:var(--ink);font-size:22px;line-height:1;cursor:pointer}
dialog.player .x:focus-visible{outline:2px solid var(--clay);outline-offset:3px}

/* motion: content is visible by default; JS opts sections into a gentle reveal */
.js .reveal{opacity:0;transform:translateY(22px);transition:opacity .8s ease,transform .8s cubic-bezier(.2,.7,.2,1)}
.js .reveal.in{opacity:1;transform:none}
.js .reveal .stage{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.js .reveal.in .stage{opacity:1;transform:none}
.js .reveal.in .stage:nth-child(2){transition-delay:.15s}.js .reveal.in .stage:nth-child(3){transition-delay:.3s}.js .reveal.in .stage:nth-child(4){transition-delay:.45s}
.draw{stroke-dasharray:1000;stroke-dashoffset:0}
.js .draw{stroke-dashoffset:1000;transition:stroke-dashoffset 1.8s cubic-bezier(.4,0,.2,1) .2s}
.js .draw.late{transition-delay:1.4s}
.js .in .draw{stroke-dashoffset:0}
.js .fadein{opacity:0;transition:opacity 1s ease 1.6s}
.js .in .fadein{opacity:1}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .js .reveal,.js .reveal .stage{opacity:1;transform:none}
  .js .draw{stroke-dashoffset:0}.js .fadein{opacity:1}
}